Thursday, August 14, 2008

Klondike Rage

Seen this completely ridiculous Klondike Bar commercial? A guy keeps his eyes on his wife even as a pretty young thing walks by their table. The punchline? This guy deserves a Klondike Bar. And apparently, so does the guy in another inane ad, who actually listens when his wife talks. He "deserves" a Klondike, too. The fact that they are making these out to be exceptional or difficult tasks for which men should be rewarded much the way a skinner rat is rewarded with a piece of cheese makes me sick!

What are these people thinking? I always loved Klondike Bars as a kid and haven't had one in years. Guess they've decided their target audience is men. Or male chauvinist pigs. I won't be having one anytime soon after that marketing campaign. How insulting to both men and women. Yikes!


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